MediaPost Publications - Online Media Daily 12/01/2009

Newspaper Group Argues Against Opt-In Consent For Behavioral Targeting
by Wendy Davis
The Newspaper Association of America is touting online behavioral targeting as a partial fix for the industry's revenue woes. "Targeted advertising shows significant promise … Read the whole story
COMMENTARY
The Efficient Frontier of Display ROI: UGC, Porn, & Torrent Sites?
by Paul Knegten
I'm liking a lot of the comparisons I'm hearing of media buying and selling to stock trading on Wall Street. Whether you choose to … Read the whole story
Digg Nabs Google Product Director
by Gavin O'Malley
Social news site Digg on Monday announced the appointment of Keval Desai, presently Google's director of product management, as its new vice president of … Read the whole story
Emarketer's Word Of The Day: 'Cyberdisinhibition'
by Gavin O'Malley
That people are less inhibited on the Web is no surprise, but new research from Euro RSCG Worldwide finds that they are also more … Read the whole story
Google's Changes To Search Should Produce Higher CTRs
by Laurie Sullivan
Google has begun quietly shifting its monetization strategy to take better advantage of paid-search ad formats. At least one analyst firm describes the move … Read the whole story
Report: Holiday Online Sales To Rise 5.4%
by Mark Walsh
With more consumer spending shifting to the Web, eMarketer predicts online holiday sales will increase 5.4% over last year to $30 billion in 2009. … Read the whole story
Oxygen Puts The 'O' In ShopOholic.com
by Laurie Sullivan
While ShopOholic.com launched Monday, portions of the site will continue to roll out in phases. The initial rollout features the Holiday Gift guide, but … Read the whole story
Shop By Phone: Mobile Makes Dent In Cyber Monday Sales
by Laurie Sullivan
About 96.5 million Americans plan to shop online during this year's Cyber Monday -- up from 85 million in the prior year, according to … Read the whole story