Faced with increasing pressure from Washington, the Interactive Advertising Bureau launched a public service campaign on Thursday aimed at educating consumers about behavioral targeting. … Read the whole story
In which our putter-toting hero gets a little freaked out about his privacy. Read the whole story
Verizon has hammered AT&T in a relentless ad campaign, triumphed over its chief rival in a recent court challenge, and easily bested the carrier … Read the whole story
Marketers looking for a replacement to Yahoo Paid Inclusions after Dec. 31, 2009, might find it in AOL. The search engine's plan is currently … Read the whole story
Behavioral targeting media company OwnerIQ has raised $5.8 million in a third round of funding led by Kepha Partners, along with existing investors, including … Read the whole story
Most marketers "suck" at building out long-tail keyword campaigns, Avinash Kaushik, analytics evangelist at Google, told Search Insider Summit conference attendees in Park City, … Read the whole story
Social dating community Zoosk has raised $30 million in a fourth round of funding led by Bessemer Venture Partners. Existing investors Canaan Partners and … Read the whole story