by Wendy Davis
As part of its continuing investigation into whether consumers were duped into enrolling in online discount clubs, the Senate has requested information from Visa, … Read the whole story
COMMENTARY
by James A. Hering
As a 15-year digital marketing practitioner, I felt my heart sink while reading how the IAB has deemed my profession "creepy." Granted, there are … Read the whole story
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by Laurie Sullivan
Search marketers have mixed feelings about the Microsoft and Yahoo joint search and advertising deal. The two companies, which reported Friday signing off on … Read the whole story
by Mark Walsh
Verizon Wireless' recent step to double early-termination fees for high-end handsets has caught the attention of the Federal Communications Commission. The agency Friday sent … Read the whole story
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by Gavin O'Malley
Intent-focused, auction-based data exchange BlueKai on Monday is expected to launch a new analytics service for agencies and their clients to glean greater insights … Read the whole story
by Wendy Davis
A federal appellate court has upheld an order dismissing an Internet service provider's spam lawsuit against performance marketing company Epic Advertising. The 9th Circuit … Read the whole story
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by Laurie Sullivan
Citysearch plans to reveal Monday a deal with Twitter that streams tweets near business listings. The agreement lets companies combine social media through Twitter's … Read the whole story
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by Joe Mandese
Yahoo this morning released a new tool giving consumers more control over the ads they are exposed to via the Yahoo Ad Network. The … Read the whole story
by Laurie Sullivan
Marketers might feel as if they preach to the choir when trying to sell search engine marketing (SEM) to C-level executives. That's only because … Read the whole story
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by Gavin O'Malley
Josh Lovison, Interpublic Emerging Media Lab Mobile and Gaming Practice Lead, argues that email marketers are unknowingly in a dire situation, because one major … Read the whole story