by Laurie Sullivan
Googlerers supporting the advertising technology aimed at driving revenue through YouTube say the integration of DoubleClick and Google has begun to pay off. It … Read the whole story
-
by Gavin O'Malley
Despite the appeal of one agency handling all of a brand's digital duties, an increasingly complex and specialized marketplace requires marketers tap multiple agencies … Read the whole story
-
by OMMA Editors
The editors of OMMA magazine have selected RG/A as Agency of the Year for 2009. Razorfish takes honors as the Silver Agency of the … Read the whole story
by Mark Walsh
Yahoo CEO Carol Bartz offered well-heeled investors, bankers and media executives a sampling of her sassy, straight-shooting style Tuesday at the UBS Global Media … Read the whole story
by Mark Walsh
The Mobile Marketing Association announced Tuesday that CEO and President Mike Wehrs will step down at the end of December after only a year … Read the whole story
by Wendy Davis
A Palm Pre user who allegedly lost his contacts and other data stored in the cloud has filed a potential class-action lawsuit against both … Read the whole story
-
by David Goetzl
ESPN data shows that marketing emails with a higher level of personalization may produce stronger engagement metrics -- in at least one area. Carolyn … Read the whole story
by Gavin O'Malley
Zephrin Lasker -- CEO of lead-generation CPL marketplace Pontiflex, which raised a $6.25 million in April -- couldn't be more confident about email marketing's … Read the whole story
-
by David Goetzl
Email marketers have long struggled with Internet service providers (ISPs) over delivering video in emails. But a company that weaves streaming video directly into … Read the whole story
by Laurie Sullivan
The move shortens the update cycle by three weeks. Historically, listings have been published monthly. The decision to improve the content in local businesses … Read the whole story
-
by Gavin O'Malley
Seeking to boost agency and client confidence in a still nascent market, video ad network Tremor Media on Tuesday announced a partnership with digital … Read the whole story
-
by David Goetzl
In the mobile marketing space, Turner Broadcasting's David Bronson said there is important competition among device makers to facilitate email and mobile video. BlackBerry … Read the whole story