Googlerers supporting the advertising technology aimed at driving revenue through YouTube say the integration of DoubleClick and Google has begun to pay off. It … Read the whole story
Despite the appeal of one agency handling all of a brand's digital duties, an increasingly complex and specialized marketplace requires marketers tap multiple agencies … Read the whole story
The editors of OMMA magazine have selected RG/A as Agency of the Year for 2009. Razorfish takes honors as the Silver Agency of the … Read the whole story
Yahoo CEO Carol Bartz offered well-heeled investors, bankers and media executives a sampling of her sassy, straight-shooting style Tuesday at the UBS Global Media … Read the whole story
The Mobile Marketing Association announced Tuesday that CEO and President Mike Wehrs will step down at the end of December after only a year … Read the whole story
A Palm Pre user who allegedly lost his contacts and other data stored in the cloud has filed a potential class-action lawsuit against both … Read the whole story
ESPN data shows that marketing emails with a higher level of personalization may produce stronger engagement metrics -- in at least one area. Carolyn … Read the whole story
Zephrin Lasker -- CEO of lead-generation CPL marketplace Pontiflex, which raised a $6.25 million in April -- couldn't be more confident about email marketing's … Read the whole story
Email marketers have long struggled with Internet service providers (ISPs) over delivering video in emails. But a company that weaves streaming video directly into … Read the whole story
The move shortens the update cycle by three weeks. Historically, listings have been published monthly. The decision to improve the content in local businesses … Read the whole story
Seeking to boost agency and client confidence in a still nascent market, video ad network Tremor Media on Tuesday announced a partnership with digital … Read the whole story
In the mobile marketing space, Turner Broadcasting's David Bronson said there is important competition among device makers to facilitate email and mobile video. BlackBerry … Read the whole story
