Paris Hilton is using her line of hair and beauty products to reach out and touch someone: primping teenage girls. While the campaign featured … Read the whole story
The Interactive Advertising Bureau and Association of American Advertising Agencies have unveiled an updated model contract for online media buys that would limit advertisers' … Read the whole story
If the 25- to 54-year-old demographic is the sweet spot for online video advertisers, they may need to aim a little lower. Kids under … Read the whole story
Doing their parts this year, Generations X and Y -- consumers age 18-44 -- assisted in the economic recovery of the nation by continuing … Read the whole story
The record label EMI has sued video site Vimeo for copyright infringement, alleging that the company goads users to post video clips of themselves … Read the whole story
Despite the best marketing efforts of companies like MySpace and Pandora, mainstream Americans still haven't taken to streaming music services, according to a survey … Read the whole story
Facebook has launched a preferred developer program to help brands and advertisers connect with a pool of proven applications creators and consultants on the … Read the whole story
The advertising industry could see a double lift in 2010 for dollars flowing into rich media ads, video and other forms of online advertising. … Read the whole story