Marketers will need to start justifying social marketing plans with business cases, objectives and metrics, as the medium moves out of the test phase. … Read the whole story
Marketers will spend $1.2 billion in paid advertising on social networks in the U.S. this year -- a 3.9% increase driven mainly by Facebook's … Read the whole story
The snowstorm that grounded planes and closed roads up and down the Eastern seaboard last weekend might have been a blessing in disguise for … Read the whole story
Content delivery company Limelight Networks on Monday announced plans to acquire privately held rich media company EyeWonder for $110 million. The transaction is expected … Read the whole story
Smartphones enjoyed surging sales in 2009 even as the overall mobile phone market was mired in a global slump. A new survey of smartphone … Read the whole story
An appellate court in New York has dismissed a defamation lawsuit against a Web site that allegedly hosted libelous comments about a local realtor. … Read the whole story
comScore has teamed up with Information Resources to better measure the effectiveness of online advertising campaigns in building sales of CPG brands in supermarkets, … Read the whole story
Scott Rewick, CEO of lead generation and online marketing firm AdEx Media, has resigned effective immediately, the company said Monday. According to the Mountain … Read the whole story
