"Conversationalist" could become the next important target for marketers looking to connect with consumers. A Forrester Research study released Tuesday puts one in every … Read the whole story
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Agencies and ad media brokers need standards: If recent economic history has taught the business world anything, it's that periodically, going back to basics … Read the whole story
In a concession to European privacy regulators, Microsoft said today it will slash the time it retains IP addresses tied to users' search queries … Read the whole story
Hoping to be tapped to monitor Web companies' compliance with behavioral targeting guidelines, the start-up Better Advertising has just purchased Ghostery, which offers a … Read the whole story
A recent case study of a Continental Airlines campaign suggests that advertising on the mobile Web performs better than in mobile applications. Continental ran … Read the whole story
Despite a 5% decrease in active advertisers, spending on Google is up nearly 13% among the top 80 U.S. retailers, according to new research … Read the whole story
Revenue from mobile applications will increase more than 50% this year to $6.8 billion from $4.2 billion worldwide as smartphones proliferate. Of that total, … Read the whole story
Will the real Bill Gates please Tweet? Microsoft's co-founder has joined the ranks of microbloggers. Gates' first tweet as @billgates: "'Hello World.' Hard at … Read the whole story
