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by Joe Mandese
Dentsu, the Tokyo-based agency holding company that is frequently overlooked in the Western Hemisphere, wants to change that -- and it's going to flex … Read the whole story
by Mark Walsh
Expanding its probe into cell phone early termination fees, the Federal Communications Commission Tuesday sent letters to the four major U.S wireless carriers and … Read the whole story
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by OMMA Editors
If you've missed any of the action at OMMA Performance or Social don't despair. Get all the latest on how to make campaigns perform … Read the whole story
COMMENTARY
by Jayant Kadambi, Op-Ed Contributor
Too often one January's bold predictions ("The Year of Second Life!") become the following December's sheepish footnotes. One of 2010's few safe bets, it … Read the whole story
by Laurie Sullivan
Facebook plans to add a conversion tracking tool to its suite of advertising products based on demand from the marketplace. The platform will let … Read the whole story
by Laurie Sullivan
YouTube on Wednesday will broadcast the State of the Union address on Citizentube and unveil a Google Moderator series that gives people the opportunity … Read the whole story
by Gavin O'Malley
Publicis' Digitas on Tuesday appointed Ashley Swartz as senior vice president for its New York office. Reporting directly to Seth Solomons, Digitas' Global Chief … Read the whole story
by Wendy Davis
A coalition of privacy organizations are criticizing the proposed $9.5 million settlement of a class-action lawsuit stemming from Facebook's Beacon on the grounds that … Read the whole story
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by Gavin O'Malley
Online coupon destination Savings.com on Wednesday is expected to announce a partnership with news aggregator Topix to provide coupon content for the Topix Yellow … Read the whole story
by Mark Walsh
Dynamic Logic is partnering with buzz-tracking firm Cymfony to incorporate social media feedback into its flagship AdIndex brand metrics platform. AdIndex measures online branding … Read the whole story
by Mark Walsh
Yahoo's revenue declined for the fifth straight quarter, but the fourth quarter drop of 8% was an improvement over the prior three months as … Read the whole story