Dentsu, the Tokyo-based agency holding company that is frequently overlooked in the Western Hemisphere, wants to change that -- and it's going to flex … Read the whole story
Expanding its probe into cell phone early termination fees, the Federal Communications Commission Tuesday sent letters to the four major U.S wireless carriers and … Read the whole story
If you've missed any of the action at OMMA Performance or Social don't despair. Get all the latest on how to make campaigns perform … Read the whole story
- COMMENTARY
Too often one January's bold predictions ("The Year of Second Life!") become the following December's sheepish footnotes. One of 2010's few safe bets, it … Read the whole story
Facebook plans to add a conversion tracking tool to its suite of advertising products based on demand from the marketplace. The platform will let … Read the whole story
YouTube on Wednesday will broadcast the State of the Union address on Citizentube and unveil a Google Moderator series that gives people the opportunity … Read the whole story
Publicis' Digitas on Tuesday appointed Ashley Swartz as senior vice president for its New York office. Reporting directly to Seth Solomons, Digitas' Global Chief … Read the whole story
A coalition of privacy organizations are criticizing the proposed $9.5 million settlement of a class-action lawsuit stemming from Facebook's Beacon on the grounds that … Read the whole story
Online coupon destination Savings.com on Wednesday is expected to announce a partnership with news aggregator Topix to provide coupon content for the Topix Yellow … Read the whole story
Dynamic Logic is partnering with buzz-tracking firm Cymfony to incorporate social media feedback into its flagship AdIndex brand metrics platform. AdIndex measures online branding … Read the whole story
Yahoo's revenue declined for the fifth straight quarter, but the fourth quarter drop of 8% was an improvement over the prior three months as … Read the whole story
