by Mark Walsh
Media Contacts, the interactive media agency of Havas Digital, has named vertical ad network Adify as a preferred ad network for developing custom networks … Read the whole story
by Laurie Sullivan
Fortune 500 companies fail at search engine optimization, and many still don't link paid-search keywords to SEO campaigns, although they collectively spend about $3.4 … Read the whole story
by Mark Walsh
MTV Networks has turned to Quantcast to help advertisers refine their targeting of specific audiences on key properties like MTV.com and ComedyCentral.com as well … Read the whole story
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by Gavin O'Malley
Six months after the opening of TAXI's European arm, the agency has tapped Steve Mykolyn to lead the Amsterdam-based operation as chief creative officer. … Read the whole story
by Wendy Davis
The advocacy group Electronic Privacy Information Center is asking the Federal Trade Commission to require Google to give users more control over its controversial … Read the whole story
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by Gavin O'Malley
While most consumers prefer their online content free, many are willing to open their wallets and purses for particular offerings, according to new research … Read the whole story
by Wendy Davis
Splitting with some other consumer watchdogs, the Center for Democracy & Technology is backing a proposed $9.5 million settlement of a class-action lawsuit stemming … Read the whole story
by Laurie Sullivan
Aside from the Fan pages that attract consumers to brands, marketers recognize that Facebook paid-search ads and friend referrals have become strong marketing tools. … Read the whole story
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by David Goetzl
Research firm Email Data Source (EDS) said it is launching a new service showing both the reach of email campaigns and percentage of inbox … Read the whole story