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by Laurie Sullivan
The advertising display industry continues to go through massive change in terms of targeting and how ads are bought and sold. Susan Wojcicki, vice … Read the whole story
by Gavin O'Malley
Hoping to target online audiences more effectively, Comcast Interactive Media has tapped video ad management and monetization platform Auditude to manage and serve its … Read the whole story
COMMENTARY
by Catherine Spurway-Hepler
According to market research firm Dynamic Logic, as more advertisers move their ad campaigns online, they are failing to capture the attention of banner-blind … Read the whole story
by Mark Walsh
Reflecting its shift over the last year from mobile content aggregator to mobile entertainment agency, Moderati has rebranded as skyrockit. Best known for creating … Read the whole story
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by Laurie Sullivan
Twitter plans to launch an advertising platform in about a month, according to Seth Goldstein. The chief executive officer and co-founder of socialmedia.com led … Read the whole story
by Joe Mandese
It may have seemed like a no-brainer when Publicis' VivaKi unit leaked the findings of an ambitious study to find an alternative to the … Read the whole story
by Laurie Sullivan
Brands need to stop shouting at consumers and pull them up on the mountain to stand side by side. That's the message Frank Cooper, … Read the whole story
by Wendy Davis
Google has been sued by a second search marketer who alleges that Google broke antitrust laws by increasing the cost of the marketer's. The … Read the whole story
by Mark Walsh
Amazon.com is the top-performing brand in the U.S. based on two key branding criteria -- trust and recommendations, according to a new study by … Read the whole story
by Gavin O'Malley
How does the average college kid's social sphere equate to contacts across all digital channels? Exactly 87 email contacts, 146 cell phone contacts, and … Read the whole story
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by John Capone
Context Optional, a social marketing most known for its apps and brand fanpage management, has expanded and integrated its services with the launch of … Read the whole story