Hoping to keep advertisers' attention, men's-focused media publisher Break Media on Wednesday is expected to roll out several new video-centric ad units. Part of … Read the whole story
Global Equities Research has published a report predicting that Apple will choose Microsoft Bing as the default search engine for the iPad. Trip Chowdhry, … Read the whole story
Mobile ad network Millennial Media has acquired San Francisco-based mobile analytics firm TapMetrics to bolster its application-tracking capability, the companies announced Tuesday. Financial terms … Read the whole story
Yahoo on Wednesday will announce a global partnership with Twitter to integrate real-time search. People will have the ability to update their Twitter status … Read the whole story
Scribd has emerged over the last year as a popular way to share documents from recipes to PowerPoint presentations online, boasting tens of millions … Read the whole story
A consumer suing gaming company Zynga alleges in new court papers that the company helped to create and develop questionable ads that appear in … Read the whole story
Highlighting a rebound in ad pricing, the median effective CPM on sites across vertical ad network Adify increased to $6.04 in the fourth quarter … Read the whole story
WildTangent introduced an advertising platform Tuesday giving marketers a way to reward gamers for interacting with their brands. The items range from complimentary sessions … Read the whole story
Open a browser window and type in a URL. It's simple enough, but more often than not, people rely on search engines to find … Read the whole story
From the Super Bowl to the NBA All-Star game and the Winter Olympics, watching sports online has become a key component of fans' viewing … Read the whole story
In a victory for Web publisher Boing Boing, a judge in California has dismissed a defamation lawsuit brought by Magic Jack, a company that … Read the whole story