by Gavin O'Malley
Video ad network Tremor Media on Thursday is expected to announce key improvements to its targeting products, including the use of real-time audience data. … Read the whole story
by Laurie Sullivan
There are efforts underway to regulate online behavioral advertising. Proposals making their way through Congress, the Federal Trade Commission and state capitals would define … Read the whole story
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by OMMA Editors
Check out all the latest live action from OMMA Behavioral today on MediaPost's Raw Blog -- blogging all day long with the latest updates, … Read the whole story
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by Mark Walsh
As part of a national broadband plan, FCC Commissioner Julius Genachowski Wednesday outlined a new initiative allowing television broadcasters to give up spectrum in … Read the whole story
by Mark Walsh
The four major U.S. wireless operators and Google Tuesday filed their responses to a Federal Communications Commission inquiry into the fees charged to customers … Read the whole story
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by Wendy Davis
A California veterinary center has sued review site Yelp for allegedly promising to bury bad reviews in exchange for purchasing $3,600 worth of advertising … Read the whole story
by Laurie Sullivan
Gaining qualified leads and measuring return on investments (ROIs) in social networks hasn't been easy. Webtrends Thursday will release a tool in its analytics … Read the whole story
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by Wendy Davis
Google is condemning a Milan court's decision Wednesday to convict three executives of violating Italian privacy law based on a user-uploaded video showing three … Read the whole story
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by Mark Walsh
Aiming to expand reporting beyond the click, Collective has added the ability for customers of its AMP display ad platform to track interaction and … Read the whole story
by Erik Sass
Physicians and nurses are frequent users of mobile text messages to communicate for personal and professional reasons, and also use mobile devices to connect … Read the whole story
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by Gavin O'Malley
"Icky" is how Luane Kohnke, SVP and Managing Director of Analytics & Accountability at R/GA, describes today's best mobile measurement tools. "Icky" as in … Read the whole story