Video ad network Tremor Media on Thursday is expected to announce key improvements to its targeting products, including the use of real-time audience data. … Read the whole story
There are efforts underway to regulate online behavioral advertising. Proposals making their way through Congress, the Federal Trade Commission and state capitals would define … Read the whole story
Check out all the latest live action from OMMA Behavioral today on MediaPost's Raw Blog -- blogging all day long with the latest updates, … Read the whole story
As part of a national broadband plan, FCC Commissioner Julius Genachowski Wednesday outlined a new initiative allowing television broadcasters to give up spectrum in … Read the whole story
The four major U.S. wireless operators and Google Tuesday filed their responses to a Federal Communications Commission inquiry into the fees charged to customers … Read the whole story
A California veterinary center has sued review site Yelp for allegedly promising to bury bad reviews in exchange for purchasing $3,600 worth of advertising … Read the whole story
Gaining qualified leads and measuring return on investments (ROIs) in social networks hasn't been easy. Webtrends Thursday will release a tool in its analytics … Read the whole story
Google is condemning a Milan court's decision Wednesday to convict three executives of violating Italian privacy law based on a user-uploaded video showing three … Read the whole story
Aiming to expand reporting beyond the click, Collective has added the ability for customers of its AMP display ad platform to track interaction and … Read the whole story
Physicians and nurses are frequent users of mobile text messages to communicate for personal and professional reasons, and also use mobile devices to connect … Read the whole story
"Icky" is how Luane Kohnke, SVP and Managing Director of Analytics & Accountability at R/GA, describes today's best mobile measurement tools. "Icky" as in … Read the whole story
