Media buyers weighed in on the use of behavioral targeting in online advertising Thursday, suggesting that privacy was more than a minor concern for … Read the whole story
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Do you know who Kevin Smith is? Neither do I. But apparently he is a "beefy" 39-year-old filmmaker ( "I'm fat," he writes. "I … Read the whole story
Click Forensics will open a program Friday to audit impressions in display ads. The program tests the ability to filter ads and identify invalid … Read the whole story
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A couple of weeks ago, I was privileged to be a guest for a breakfast with Valerie Jarrett, senior advisor and confidant to President … Read the whole story
With Apple clearing out all those sex-themed apps from the App Store, it makes you wonder what else people are doing with their iPhones. … Read the whole story
Consumers have moused over 10 percent of the banner ads served to date for the Interactive Advertising Bureau's educational campaign about behavioral advertising, said … Read the whole story
Ex-Google and DoubleClick employees Jason Kalish and Jorge Zapata have launched a coupon aggregator that serves up daily offers and discounts from Groupon, YouSwoop … Read the whole story
