by Laurie Sullivan
Omniture and Facebook will announce a deal Wednesday that could turn the social network into an online marketing channel, complete with technology tools, audience … Read the whole story
COMMENTARY
by Pace Lattin
Every year someone claims that THIS YEAR will be the last that advertising networks can survive. It seemed very much possible, since in 2005 … Read the whole story
by Wendy Davis
In a nod to the growing influence of online journalists, New York City said Tuesday bloggers and others who publish on the Web will … Read the whole story
by Mark Walsh
Movie studios are often at the leading edge in digital advertising and Universal Pictures is no exception in its cross-media campaign for "Repo Men," … Read the whole story
by Gavin O'Malley
Email service provider ExactTarget on Tuesday announced the acquisition of enterprise Twitter management system CoTweet. Terms of the deal were not disclosed. The deals … Read the whole story
by John Capone
Gaming companies could be wasting their time (and a lot of money) pouring their efforts into the wrong channels. A study released Tuesday indicates … Read the whole story
by John Capone
In a 10-K filed to the Securities and Exchange Commission Tuesday, AOL has adjusted its first-quarter earnings projections down, saying it now expects ad … Read the whole story
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by Joe Mandese
Catalina Marketing, a dominant player in the so-called "shopper media" industry used by consumer packaged goods marketers to affect sales at retail, is making … Read the whole story
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by Mark Walsh
A new survey by the Pew Research Center released Monday found more than a quarter of all American adults read news on their mobile. … Read the whole story