by Joe Mandese
In the biggest push yet by a major Madison Avenue player to gain some control over the sometimes capricious way that their ads run … Read the whole story
COMMENTARY
by Steve McAbee
An Internet search for case studies of social media campaigns returns many examples from the B2C community, but very few from B2B companies. The … Read the whole story
by Wendy Davis
Federal agents who go undercover on Facebook or MySpace gain certain tactical advantages: they can "communicate with suspects/ targets," "gain access to non-public info," … Read the whole story
by Joe Mandese
Antivirus and malware researchers say they have discovered a "widespread campaign" that is infecting the display ads served by leading online publishers and advertising … Read the whole story
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by Gavin O'Malley
It's no secret that brand-name publishers use their established positions to rationalize higher CPMs. Yet according to new research conducted by ad network VideoEgg … Read the whole story
by Mark Walsh
One of the key goals of the FCC's newly released national broadband plan is to make high-speed connections in U.S. homes at least 10 … Read the whole story
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by Wendy Davis
A deaf woman in Missouri who wanted to sell books on eBay has sued the online auction site for allegedly violating the Americans with … Read the whole story
by Laurie Sullivan
Publishers Clearing House (PCH) has developed an out-of-the-box service that lets any company launch a sweepstakes social media marketing campaign on their Web site, … Read the whole story
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by Gavin O'Malley
PowerReviews, which provides customer review technology to retailers and ecommerce sites, has closed a third round of funding worth some $6 million, and led … Read the whole story