by John Capone
When approaching mobile, "you need to forget your Web education," Alexandre Mars, CEO of Phonevalley and head of mobile at Publicis Groupe, told the … Read the whole story
COMMENTARY
by Geri L. Haight, Carol H. Peters
Unauthorized use of third-party trademarks and trade names as keywords to trigger keyword advertising and sponsored links is a growing problem for brand owners. … Read the whole story
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by Wendy Davis
Rejecting complaints by privacy organizations, a federal judge in San Jose, Calif. on Wednesday approved a controversial $9.5 million settlement of a class-action lawsuit … Read the whole story
by Gavin O'Malley
Focused on fleshing out its niche content verticals, AOL on Wednesday relaunched its reimagined food channel. Targeting busy home cooks rather than expert foodies, … Read the whole story
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by Gavin O'Malley
AOL on Wednesday relaunched its City's Best service with city-specific content, and plans to roll it out to an additional 25 cities later this … Read the whole story
by Mark Walsh
In the latest upgrade to its audience targeting platform, x+1 has added a feature designed to streamline the process of tagging multiple Web pages … Read the whole story
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by Laurie Sullivan
Technology has historically pushed people away from each other, isolated them, and allowed them to work independently. Today, technology gives us the ability to … Read the whole story
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by Laurie Sullivan
The advertising industry must stop thinking about what year will become the "year of mobile marketing" and start thinking about what innovations that will … Read the whole story
by Laurie Sullivan
When U.S. Cellular needed a way to test the message for a print campaign, the carrier turned toward search. That's what Jill Balis, executive … Read the whole story
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by Wendy Davis
A state judge in Connecticut has dismissed a lawsuit against Google by the New Haven law firm Stratton Faxon, which had complained about the … Read the whole story
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by Mark Walsh
The hype surrounding mobile coupons and promotional barcodes this year may leave many advertisers worrying they're way behind in this emerging form of marketing. … Read the whole story