They say a picture is worth a thousand words. But what's the value of adding the head of the largest digital media-buying organization in … Read the whole story
Couldn't make it to San Francisco last week for OMMA Global? Fear not. Videos of many of the best sessions can be found on … Read the whole story
While last-click attribution is an easy default mode for digital marketers, this practice can lead to serious marketing missteps, including inflated digital marketing estimates … Read the whole story
Rumors are swirling that News Corp. is ready to unload its online advertising arm, the Fox Audience Network. News Corp. has reportedly been considering … Read the whole story
One day after Google began redirecting traffic from Google.cn to its Hong Kong portal Google.com.hk, analysts, advertising and marketing execs began stepping up efforts … Read the whole story
Google launched AdWords Search Funnels Tuesday to give advertisers insight into keywords and ad groups in campaigns that play a role in leading consumers … Read the whole story
While it waits to find out whether its $750 million acquisition by Google will be cleared by regulators, AdMob isn't standing still. The mobile … Read the whole story
Mobile coupon company Yowza has launched a self-service option that allows retailers and restaurants to more easily offer discounts and special deals via the … Read the whole story
Europe's highest court has cleared Google of trademark infringement for allegedly allowing other companies to use the Louis Vuitton brand name to trigger search … Read the whole story
In a move aimed at discouraging policymakers from enacting tough online privacy rules, the self-regulatory group Network Advertising Initiative has released a new study … Read the whole story
Coinciding with the rise of social networks and viral marketing, "influencers" were once touted as the surest path to broad brand approval. A new … Read the whole story