They say a picture is worth a thousand words. But what's the value of adding the head of the largest digital media-buying organization in … Read the whole story

One day after Google began redirecting traffic from Google.cn to its Hong Kong portal Google.com.hk, analysts, advertising and marketing execs began stepping up efforts … Read the whole story

Google launched AdWords Search Funnels Tuesday to give advertisers insight into keywords and ad groups in campaigns that play a role in leading consumers … Read the whole story

While it waits to find out whether its $750 million acquisition by Google will be cleared by regulators, AdMob isn't standing still. The mobile … Read the whole story

Mobile coupon company Yowza has launched a self-service option that allows retailers and restaurants to more easily offer discounts and special deals via the … Read the whole story

Europe's highest court has cleared Google of trademark infringement for allegedly allowing other companies to use the Louis Vuitton brand name to trigger search … Read the whole story

Coinciding with the rise of social networks and viral marketing, "influencers" were once touted as the surest path to broad brand approval. A new … Read the whole story