Orange and OpenX Technologies Wednesday will announce a partnership to create the Orange Ad Market, an online advertising exchange designed to give advertisers and … Read the whole story
- COMMENTARY
In all the hype and excitement of demand sides, buy sides, and the mystique of real-time bidding (RTB), there's one topic that hasn't been … Read the whole story
A coalition of Web companies including Google, AOL and Microsoft, along with digital rights groups like the Electronic Frontier Foundation, are calling on Congress … Read the whole story
A new survey predicts demand for the iPad as an e-book reader will outpace Amazon's category-leading Kindle over the next year. The study by … Read the whole story
Interpublic Group's Initiative has promoted Michael Hayes to the position of executive vice president, managing director. Most recently EVP director, digital, Hayes will now … Read the whole story
GroupM's media and marketing services agency Maxus North America has named Jon Kaiser as its new digital director, where he will oversee all the … Read the whole story
Google has lost a bid to slow-track the antitrust lawsuit brought against it by search marketer myTriggers.com. Judge John Bessey in Columbus, Ohio ruled … Read the whole story
NBC Universal's iVillage on Tuesday named AOL ad exec Cate Carley as its new vice president of East Coast Sales. Carley and her team … Read the whole story
