by Mark Walsh
Benefiting from a resurgence in brand advertising and gains from its search deal with Microsoft, Yahoo Tuesday more than doubled first-quarter earnings from a … Read the whole story
by Wendy Davis
With potential privacy legislation looming, Google executives have authored a report arguing against any law that requires consumers to opt in to online data … Read the whole story
by Mark Walsh
Following in the steps of companies like Google and BlueKai on the desktop Web, mobile ad network JumpTap will allow people to choose the … Read the whole story
by Gavin O'Malley
Reston, Va.-based ad technology firm LucidMedia on Tuesday announced a partnership with Click Forensics, a provider of traffic quality and audience verification services. LucidMedia … Read the whole story
by Mark Walsh
The love affair between teens and texting only grows deeper, according to the latest Pew Research Center report looking at the phenomenon. More than … Read the whole story
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by Joe Mandese
More than 15 years after the launch of the first online banner ad, Canada's online industry has released a set of technical briefs to … Read the whole story
by Laurie Sullivan
Sharing content could get you targeted by an ad. ShareThis, the company known for the social sharing tool, unveiled a platform that targets online … Read the whole story
by Laurie Sullivan
Yahoo will unveil a pilot program Wednesday dubbed "More Sponsors," as part of the Sunnyvale, Calif. company's push to improve search results that meet … Read the whole story
by David Goetzl
CAPTIVA ISLAND, Fla. -- Under Armour marketer Kris Zimmerman says the company is trying to alter its image as an apparel provider for muscled … Read the whole story