by Wendy Davis
In a mixed ruling in a click fraud lawsuit, U.S. District Court Judge Jeremy Fogel in San Jose, Calif. has held that marketers can … Read the whole story
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by The Editor
MediaPost will be streaming live coverage of Media magazine's annual Outfront Conference throughout the day, including the closing keynote by Current Media Chairman and … Read the whole story
COMMENTARY
by Katie Kirkpatrick
Stop what you're doing and take a moment and answer this question: "What does my brand say to consumers every day?" If you hesitate … Read the whole story
by Mark Walsh
Branded content sites outperformed ad networks or Web portals across key ad metrics including awareness, message association, brand favorability and driving purchase intent, according … Read the whole story
by Gavin O'Malley
FreeWheel, whose Monetization Rights Management platform helps content owners and distributors sell ad inventory, announced on Monday the closing of another round of financing … Read the whole story
by Laurie Sullivan
Efficient Frontier announces its entry into the display advertising space Tuesday with an integrated display and search marketing optimization platform. The goal is to … Read the whole story
by Gavin O'Malley
In a forecast sure to make newspaper publishers cringe, Craigslist will generate an estimated $122 million in revenue this year, and profits of $88 … Read the whole story
by Mark Walsh
Online media planning and buying platform Traffiq is pushing into the Spanish-language ad market with a new service for publishers, advertisers and agencies targeting … Read the whole story
by Laurie Sullivan
The data security debacle that landed consumer credit card data in Google search results and "raw transition data" in the HTML code on some … Read the whole story