In a mixed ruling in a click fraud lawsuit, U.S. District Court Judge Jeremy Fogel in San Jose, Calif. has held that marketers can … Read the whole story
MediaPost will be streaming live coverage of Media magazine's annual Outfront Conference throughout the day, including the closing keynote by Current Media Chairman and … Read the whole story
- COMMENTARY
Stop what you're doing and take a moment and answer this question: "What does my brand say to consumers every day?" If you hesitate … Read the whole story
Branded content sites outperformed ad networks or Web portals across key ad metrics including awareness, message association, brand favorability and driving purchase intent, according … Read the whole story
FreeWheel, whose Monetization Rights Management platform helps content owners and distributors sell ad inventory, announced on Monday the closing of another round of financing … Read the whole story
Efficient Frontier announces its entry into the display advertising space Tuesday with an integrated display and search marketing optimization platform. The goal is to … Read the whole story
In a forecast sure to make newspaper publishers cringe, Craigslist will generate an estimated $122 million in revenue this year, and profits of $88 … Read the whole story
Online media planning and buying platform Traffiq is pushing into the Spanish-language ad market with a new service for publishers, advertisers and agencies targeting … Read the whole story
The data security debacle that landed consumer credit card data in Google search results and "raw transition data" in the HTML code on some … Read the whole story
