by Laurie Sullivan
Simplicity has always been Google's mantra. Keep the search results free from clutter and make it easy for people to find information in the … Read the whole story
COMMENTARY
by Dan Darnell
It boggles the mind, but serious search advertisers use millions of keywords to cast the widest possible net online. The paid search marketing industry … Read the whole story
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by Erik Sass
"Brand is magic... there is no computer that can figure out magic," according to Jim Heckman, CEO and founder of 5to1.com, explaining why advertising … Read the whole story
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by OMMA Editors
Campaigns ranging from an interactive soda vending machine to one that allowed pedestrians to draw their own images on a billboard in Times Square … Read the whole story
by Gavin O'Malley
Cloud-based interactive TV provider ActiveVideo Networks on Wednesday announced the acquisition of gaming platform TAG Networks. With the deal, ActiveVideo is aiming to extend … Read the whole story
by Wendy Davis
Count the Direct Marketing Association among the opponents to a draft of a privacy bill released this week by Rep. Rick Boucher (D-Va.). The … Read the whole story
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by Laurie Sullivan
Online ad network Undertone Networks has developed a model that measures the effectiveness of campaigns. The strategy taps data from comScore, Dynamic Logic and … Read the whole story
by Gavin O'Malley
Following a seven-year hiatus in which he has worked on everything from "Get a Mac" to "The Wold's Most Interesting Man," R/GA on Wednesday … Read the whole story
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by Mark Walsh
Question-and-answer service ChaCha has extended the social networking offshoot it launched in March to mobile devices. ChaCha.me lets anyone, including brands and celebrities, set … Read the whole story
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by Gavin O'Malley
Cox Enterprises on Wednesday said it has agreed to sell a 25% stake in AutoTrader.com to Providence Equity Partners. Per the deal, Cox is … Read the whole story