A new study by two marketing professors concludes that banner ads are less effective in Europe, where online privacy laws restrict ad targeting, than … Read the whole story
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Search advertising is a $20 Billion industry ruled by algorithms. However, one of the biggest reasons why search is as successful as it is … Read the whole story
Looking to take on the likes of Demand Media and AOL's Seed initiative, Yahoo announced Tuesday it had agreed to acquire user-generated publishing service … Read the whole story
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Facebook, in its continuing quest for a solid business model, launched a virtual currency program called "Facebook Credits" last year and is currently in … Read the whole story
Facebook Fans of brands can receive a variety of coupons, polls and messages without having to leave their page. The goods get delivered in … Read the whole story
This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes … Read the whole story
Facebook and Zynga have apparently put aside their squabbling long enough to forge a five-year deal that promises to "increase their shared commitment to … Read the whole story
ESPN Tuesday introduced five sports and news applications for the iPhone and iPod touch targeting five cities: Dallas, Boston, Chicago, Los Angeles and New … Read the whole story
Google said Tuesday it has made a $68 million offer to acquire Global IP Solutions Holding, an Internet voice and video company. The deal … Read the whole story
Web analytics firm Quantcast on Tuesday named Philip Macauley as its new UK managing director. Macauley comes from Yahoo where he spent 10 years, … Read the whole story
