by Laurie Sullivan
Rocket Fuel has begun to use offline purchase data from Nielsen to power campaigns for brand marketers online. Richard Frankel, president of Rocket Fuel, … Read the whole story
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by Joe Mandese
In a move that may signal a new direction for the venture capital backed media buying processing firm, MediaBank has hired online exchange veteran … Read the whole story
by Laurie Sullivan
Springo will release an iPad application this month allowing consumers to visually navigate the Web. The company already offers a Web site and Firefox … Read the whole story
by Mark Walsh
Aiming to keep pace with rivals like Foursquare and Gowalla, location-based service Loopt has launched a new game-oriented loyalty program that rewards consumers for … Read the whole story
by Laurie Sullivan
Google has been experimenting with trending topics and personalization on Google News, and MediaPost got a look at the proposed layout Friday. The Mountain … Read the whole story
by Erik Sass
Casual online games can improve cognitive function in people who play them, according to the preliminary results of new research from East Carolina University's … Read the whole story
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by Gavin O'Malley
Rather than discourage site visitors from "cutting" its content, iVillage is using the activity to demonstrate strong user engagement. IVillage knew that visitors were … Read the whole story
by Mark Walsh
With Android rapidly spreading across mobile phones, it only makes sense Facebook would want to give developers tools to incorporate its social features into … Read the whole story