by Wendy Davis
Potential privacy legislation being floated by Rep. Rick Boucher "would fundamentally change online information and online advertising practices to the detriment of consumers," the … Read the whole story
COMMENTARY
by Jeffrey Lebowski
To what degree are conferences considered content versus sponsored marketing pitches? In the scheme of things, are attendees considered loyal readers or are they … Read the whole story
by Mark Walsh
For in-stream video ads, 15- or 30-second spots are the standard. But the optimum length for a branded video or in-banner video ad is … Read the whole story
by Mark Walsh
MTV Networks is extending the "Tribes" vertical ad networks launched two years ago to mobile devices, starting with the iPhone. The effort will be … Read the whole story
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by Laurie Sullivan
Yahoo plans to announce Monday changes to the Yahoo home page, full product integration with Facebook, and Yahoo Pulse, formally Yahoo Profiles, to let … Read the whole story
by Gavin O'Malley
Video ad network Tremor Media on Monday is expected to announce a strategic partnership with Innovid to embed interactive elements into pre-roll video ads … Read the whole story
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by Laurie Sullivan
For Hearst, acquiring iCrossing diversifies the publisher's traditional, but challenged, print business with an agency strong in online media and search marketing skills that … Read the whole story
by Gavin O'Malley
Technology publisher Ziff Davis on Friday said it agreed to a buyout deal led by private-equity firm Great Hill Partners and former Time Warner … Read the whole story