by Mark Walsh
Mobile ad network JumpTap is adding video to its range of ad options, counting on the category to expand with the growth of mobile … Read the whole story
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by Joe Mandese
Online audience measurement giants comScore and Nielsen have been in a neck-and-neck horse race for the past several years to have their methods accredited … Read the whole story
by Joe Mandese
Today, Digitas will host its third annual "Digital Content NewFront" in New York, an event designed to stimulate branded digital content deals between Hollywood … Read the whole story
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by Laurie Sullivan
Search engine marketing and technology firm Kenshoo has signed a deal with Experian Hitwise to integrate data into its platform. The two will offer … Read the whole story
by Laurie Sullivan
Google is making its way into the automotive industry in several deals. One could require the Mountain View, Calif. search engine to work more … Read the whole story
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by Wendy Davis
The vast majority of U.S. residents are concerned about online tracking and ad targeting, according to a new Zogby International poll commissioned by telecom … Read the whole story
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by Gavin O'Malley
BigDoor, a provider of white-label virtual goods systems, on Tuesday said it closed a second round of funding worth $5 million. The financing was … Read the whole story
by Wendy Davis
Having persuaded U.S. District Court Judge Kimba Wood that LimeWire infringed copyright, the record industry is now asking her to shut down the peer-to-peer … Read the whole story
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by Gavin O'Malley
Mitsubishi Motors North America on Wednesday named WPP's Schematic as its new digital agency-of-record. As part of broader shift for the carmaker, Mitsubishi also … Read the whole story