Mobile ad network JumpTap is adding video to its range of ad options, counting on the category to expand with the growth of mobile … Read the whole story
Online audience measurement giants comScore and Nielsen have been in a neck-and-neck horse race for the past several years to have their methods accredited … Read the whole story
Today, Digitas will host its third annual "Digital Content NewFront" in New York, an event designed to stimulate branded digital content deals between Hollywood … Read the whole story
Search engine marketing and technology firm Kenshoo has signed a deal with Experian Hitwise to integrate data into its platform. The two will offer … Read the whole story
Google is making its way into the automotive industry in several deals. One could require the Mountain View, Calif. search engine to work more … Read the whole story
The vast majority of U.S. residents are concerned about online tracking and ad targeting, according to a new Zogby International poll commissioned by telecom … Read the whole story
BigDoor, a provider of white-label virtual goods systems, on Tuesday said it closed a second round of funding worth $5 million. The financing was … Read the whole story
Having persuaded U.S. District Court Judge Kimba Wood that LimeWire infringed copyright, the record industry is now asking her to shut down the peer-to-peer … Read the whole story
Mitsubishi Motors North America on Wednesday named WPP's Schematic as its new digital agency-of-record. As part of broader shift for the carmaker, Mitsubishi also … Read the whole story