by Laurie Sullivan
There's no arguing that word of mouth (WOM) marketing impacts sales. And while a large number of people talk about content they found online, … Read the whole story
COMMENTARY
by Steve O'Brien
As the number of middlemen between the advertiser and publishers increases, it's also becoming more difficult for advertisers to know exactly where their ads … Read the whole story
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by Laurie Sullivan
BrightEdge on Monday will officially unveil a platform that lets large enterprises find the return on investment (ROI) from search engine optimization (SEO) campaigns. … Read the whole story
by Mark Walsh
When it launched with much fanfare last December, Vevo was billed as the Hulu for music videos -- the major music labels' answer to … Read the whole story
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by Wendy Davis
A man who was harassed by people who placed fake ads on Craigslist can sue the site, a judge in California ruled. Although sites … Read the whole story
by Gavin O'Malley
Electus -- IAC's branded content studio run by former NBC exec Ben Silverman -- has released a sponsored Web series starring Jason Bateman and … Read the whole story
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by Wendy Davis
Google has lost its bid to dismiss a portion of a lawsuit accusing it of violating a federal cybersquatting statute by allegedly placing ads … Read the whole story
by Mark Walsh
Almost since its release, the iPhone has been synonymous with the mobile Web because it made accessing the Internet via a handset a less … Read the whole story
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by David Goetzl
TidalTV, which looks to help advertisers serve addressable ads in real-time, has inked a deal with Adap.tv to acquire inventory sold via that company's … Read the whole story
by Laurie Sullivan
Social media has become an interesting way for consumers to connect with Virgin America, especially via Twitter. So when the airline decided to add … Read the whole story