There's no arguing that word of mouth (WOM) marketing impacts sales. And while a large number of people talk about content they found online, … Read the whole story
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As the number of middlemen between the advertiser and publishers increases, it's also becoming more difficult for advertisers to know exactly where their ads … Read the whole story
BrightEdge on Monday will officially unveil a platform that lets large enterprises find the return on investment (ROI) from search engine optimization (SEO) campaigns. … Read the whole story
When it launched with much fanfare last December, Vevo was billed as the Hulu for music videos -- the major music labels' answer to … Read the whole story
A man who was harassed by people who placed fake ads on Craigslist can sue the site, a judge in California ruled. Although sites … Read the whole story
Electus -- IAC's branded content studio run by former NBC exec Ben Silverman -- has released a sponsored Web series starring Jason Bateman and … Read the whole story
Google has lost its bid to dismiss a portion of a lawsuit accusing it of violating a federal cybersquatting statute by allegedly placing ads … Read the whole story
Almost since its release, the iPhone has been synonymous with the mobile Web because it made accessing the Internet via a handset a less … Read the whole story
TidalTV, which looks to help advertisers serve addressable ads in real-time, has inked a deal with Adap.tv to acquire inventory sold via that company's … Read the whole story
Social media has become an interesting way for consumers to connect with Virgin America, especially via Twitter. So when the airline decided to add … Read the whole story
