by Laurie Sullivan
Reach out to an image on the television screen and wrap both hands around what appears as a steering wheel to test drive Chevrolet's … Read the whole story
COMMENTARY
by Mike Petit
You would think that, given the technology available, and the mature metrics in place for almost all other marketing channels, our industry would already … Read the whole story
by Wendy Davis
Google and Twitter are asking a federal appellate court in New York to reverse a 1997 decision that allowed companies to sue for misappropriation … Read the whole story
COMMENTARY
by John Capone
The powers that be at Condé Nast, making good on their promise to resurrect Gourmet magazine digitally, have made good on reviving the logo … Read the whole story
by Laurie Sullivan
American Express Open, the small business division for the financial services company, built an online advertising platform supported by tech company Clickable to help … Read the whole story
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by Gavin O'Malley
While 78% percent of corporate respondents say their company is using social media, only 41% say they have a strategic plan in place to … Read the whole story
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by Laurie Sullivan
Microsoft rolled out a section related to entertainment on its Bing search engine Tuesday night that allows consumers to watch television shows, get movie … Read the whole story
by Mark Walsh
Digital agency Glow Interactive has created campaigns featuring applications and games on behalf of high-profile clients including the USA Network, Condé Nast and Avon. … Read the whole story
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by Mark Walsh
Investors are showing only tepid interest in mobile startups going public. Vringo, a company specializing in selling video ringtones, priced its initial public offering … Read the whole story
by Gavin O'Malley
Brand-focused online ad network Brand.net has raised another $14 million in Series C financing. Led by Focus Ventures, with participation by existing investors InterWest … Read the whole story
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by Gavin O'Malley
Video ad network Tremor Media on Tuesday named Matthew Corbin to the newly created position of vice president of global platform solutions. In this … Read the whole story