by Laurie Sullivan
Marketers want competitive intelligence. Along with basic data, it has become the backbone to marketing campaigns and the key to securing higher online budgets. … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
It is entirely possible to kill 10 or 12 hours a day sitting at a desk and get absolutely nothing worthwhile done. And that … Read the whole story
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by David Goetzl
A Cambridge, Mass.-based company specializing in email delivery has found that people are likely to spend more time reading messages on a mobile device … Read the whole story
COMMENTARY
by Jim Ewel
The IAB recently released the final version of their Networks and Exchanges Quality Assurance Guidelines. Overall, these guidelines have the potential to improve the … Read the whole story
by Wendy Davis
People who endorse marketers for a fee on Twitter could disclose the payment by adding a hashtag like "#paid ad" or "#ad" to their … Read the whole story
by Gavin O'Malley
Ford advertising agency Team Detroit on Thursday named Monik Sanghvi as its new EVP and chief digital and integration officer. In this role, Sanghvi … Read the whole story
by Laurie Sullivan
Google and Microsoft are scrambling to find ways to please the entertainment industry. Both search engines this week launched separate music services. The move … Read the whole story
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by Joe Mandese
In what is shaping up to be a battle of digital talent in Madison Avenue's media processing services business, industry leader Donovan Data Systems … Read the whole story
by Mark Walsh
The proportion of online retailers with mobile-tailored sites has tripled in the last year but still remains small, according to a new study. In … Read the whole story
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by Gavin O'Malley
Market research firm uSamp on Thursday announced it has agreed to buy an AOL research unit by the name of DMS Insights. Financial terms … Read the whole story
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by Wendy Davis
Facebook user and privacy advocate Ginger McCall, who objected to a class-action settlement stemming from the defunct Beacon program, has appealed the order approving … Read the whole story
by Gavin O'Malley
Second Life creator Linden Lab on Thursday said Mark Kingdon was stepping down as CEO. The move comes at a difficult time for the … Read the whole story