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by Joe Mandese
Less than two months after stepping down as the top digital executive of French agency holding company Publicis Groupe, Madison Avenue digital wunderkind David … Read the whole story
by Gavin O'Malley
Beating Google to the punch, News Corp.'s IGN Entertainment on Wednesday debuted a social gaming network dubbed MyIGN. The site encompasses a suite of … Read the whole story
by Gavin O'Malley
Worldwide, who or what has been driving the rapid adoption of social networks? Well, women deserve far more credit (blame?) than men, according to … Read the whole story
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by Wendy Davis
Chiming in on a high-profile dispute, the business-to-business publishing company Reed Elsevier is asking a federal appeals court to uphold a finding that TheFlyOnTheWall.com … Read the whole story
by Laurie Sullivan
ScanScout has created a cost-per-engagement (CPE) method for measuring standard pre-roll video ads and signed Jeep through Universal McCann as the first brand to … Read the whole story
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by Laurie Sullivan
One-third of U.S. companies plan to maintain or increase marketing budgets in the 2010-2011 fiscal year, and a higher percentage will setup guidelines and … Read the whole story
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by Mark Walsh
Capitalizing on the rise of group buying online, Groupon competitor DealOn Media has launched an Internet-based exchange allowing deal suppliers to bid to get … Read the whole story
by Mark Walsh
Thanks in part to its new 4G Evo smartphone, Sprint Nextel for the first time in three years added net total wireless customers in … Read the whole story