Earlier this year, video ad company Adap.tv launched a video ad exchange in partnership with Gannett Co. and Publicis Groupe's VivaKi digital unit. Now, … Read the whole story

It's often pointed out that the bulk of Facebook's 500 million users are outside the U.S. But how much are marketers using the world's … Read the whole story

Handing AOL a defeat in its lawsuit against the online ad company Advertise.com, the 9th Circuit Court of Appeals on Tuesday vacated an injunction … Read the whole story

Hoping to give Nike Plus a run for its money, adidas just added new features to its interactive personal training system miCoach. Adidas' miCoach … Read the whole story

Frequent assertions that young people no longer care about privacy to the contrary, college students not only tweak their privacy settings on Facebook, but … Read the whole story

Hoping to engage a new generation of young women, Girl Scouts of the USA on Tuesday unveiled a new multichannel national marketing campaign. Laurel … Read the whole story

Despite online privacy and tracking concerns, venture capitalists have not stopped investing in companies targeting consumers with ads based on behavior. eXelate announced Tuesday … Read the whole story