After years of studying the theory of how emerging media are impacting the consumer advertising marketplace, Interpublic's renowned media lab is restructuring and shifting … Read the whole story
Two senior lawmakers are questioning AOL, Yahoo, MSN and other Web companies about their practice of allowing third-party ad companies to install cookies and … Read the whole story
You would have to have been living under a rock not to have gotten caught up in the WSJ series of stories on ad … Read the whole story
Paid search emerged as the inexpensive buy for the small- to-medium-size companies with tight budgets that want to advertise online. Now the SMBs could … Read the whole story
Demand Media on Thursday debuted a new service for publishers to pad their online offerings with the work of independent freelancers. Two of the … Read the whole story
After a June swoon, Facebook's U.S. growth heated up again in July with the addition of three million active users across all demographics. The … Read the whole story
Federated Media (FM) plans to announce a partnership Friday with CleverGirls Collective to tap the social media marketing agency's network of more than 1,000 … Read the whole story
Watch out research firms! The Interactive Advertising Bureau has embarked on a broad initiative to improve online brand effectiveness research, and its initial findings … Read the whole story