Image Space Media plans to launch a local targeting feature to its self-serve advertiser platform, AdStart, later this week. It lets marketers create and … Read the whole story
Higher-spending small and medium-sized business advertisers use 6.5 different media on average in their promotional mix -- compared with 3.1 different media used by … Read the whole story
From the home to Hollywood, the influence of 18-34 guys, according to a new report, is pronounced. Nearly three in five -- 58.5% -- … Read the whole story
It seems revenue became a priority for Twitter. Adam Bain has joined Twitter as the president of global revenue, leaving the position of president … Read the whole story
The initiative kicks off at more than 50 AT&T outlets across the Midwest that will promote SCVNGR in connection with the launch of the … Read the whole story
"One new wrinkle that comes from the fact that we've got a cadre of individuals out there performing functions that were previously performed by … Read the whole story