by Laurie Sullivan
Criteo plans to roll out Tuesday a self-service cost-per-click (CPC) bidding platform that lets advertisers place bids on display retargeting campaigns and see changes … Read the whole story
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by OMMA Editors
Each year we celebrate the media, creative and marketing industry figures at the top of the digital industry. We salute this year's honorees and … Read the whole story
COMMENTARY
by John Capone
A couple of years ago, Michael Lebowitz, CEO and founder of Big Spaceship, lobbied us -- from the stage at OMMA Global, mind you … Read the whole story
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by Wendy Davis
A 15-year-old sex trafficking victim has sued Village Voice Media for allegedly turning a blind eye to prostitution ads on Backpage.com. The teen, identified … Read the whole story
by Gavin O'Malley
To help marketers navigate an increasingly friend- and follower-centric media landscape, comScore on Monday debuted a social media monitoring service dubbed Social Analytix. Powered … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Bill Wise looked in the rear-view mirror last week and saw big tech companies moving by acquisition into the media-buying space, ready to do … Read the whole story
by Laurie Sullivan
The majority of mobile entertainment devices used by parents and kids host less than 20 apps geared toward children, but about 7% host more … Read the whole story
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by Gavin O'Malley
Which works better: Repurposed TV ads or ads developed specifically for the Web? Repurposed TV spots result in higher brand awareness metrics, but video … Read the whole story