by Laurie Sullivan
DataXu launched Tuesday what CEO Mike Baker calls the next generation of demand side platform (DSP) technology that lets advertisers measure, buy, and optimize … Read the whole story
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by Wendy Davis
New York Attorney General Andrew Cuomo said today that post-transaction company Webloyalty has agreed to pay $5.2 million to settle an investigation into allegations … Read the whole story
by Gavin O'Malley
Facing stiff competition, display ad solutions provider AdReady on Wednesday unveiled the latest version of its display ad platform for advertisers and agencies. With … Read the whole story
by Mark Walsh
Rocket Fuel, an ad network founded by a trio of Yahoo veterans in 2008, has closed $10 million in a second-round funding led by … Read the whole story
by Gavin O'Malley
Anxious to tap into a budding market, virtual world IMVU on Tuesday began offering casual and social games through partnerships with developers like Viximo, … Read the whole story
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by Gavin O'Malley
AOL's Advertising.com, Audience Science, and Burst are now among the best-performing ad technology companies -- with the least number of non-compliant incidences in campaigns … Read the whole story
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by Laurie Sullivan
Cotendo plans to accelerate search engine optimization analytics, an idea spawned by Google's decision to speed up indexing on the Web. It may seem … Read the whole story
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by Joe Mandese
Online ad security firm AdSafe Media this morning unveiled "Network Monitor," a new ad verification system it claims is the first developed specifically for … Read the whole story