DataXu launched Tuesday what CEO Mike Baker calls the next generation of demand side platform (DSP) technology that lets advertisers measure, buy, and optimize … Read the whole story
New York Attorney General Andrew Cuomo said today that post-transaction company Webloyalty has agreed to pay $5.2 million to settle an investigation into allegations … Read the whole story
Facing stiff competition, display ad solutions provider AdReady on Wednesday unveiled the latest version of its display ad platform for advertisers and agencies. With … Read the whole story
Rocket Fuel, an ad network founded by a trio of Yahoo veterans in 2008, has closed $10 million in a second-round funding led by … Read the whole story
Anxious to tap into a budding market, virtual world IMVU on Tuesday began offering casual and social games through partnerships with developers like Viximo, … Read the whole story
AOL's Advertising.com, Audience Science, and Burst are now among the best-performing ad technology companies -- with the least number of non-compliant incidences in campaigns … Read the whole story
Cotendo plans to accelerate search engine optimization analytics, an idea spawned by Google's decision to speed up indexing on the Web. It may seem … Read the whole story
Online ad security firm AdSafe Media this morning unveiled "Network Monitor," a new ad verification system it claims is the first developed specifically for … Read the whole story