Yahoo said Tuesday it acquired ad technology firm Dapper to bolster its core display advertising business. The company's technology allows marketers to assemble display … Read the whole story
AppNexus revealed Tuesday it raised $50 million in Series C funding to expand globally and build out features for its real-time (RT) bidding ad … Read the whole story
The majority of the most popular applications available for iPhones use the devices' serial numbers to track users, a professor at Bucknell University says … Read the whole story
A flurry of research reports from paid-search advertising firms identify an uptick in the willingness of consumers to spend, at least online. While an … Read the whole story
Google hasn't yet officially debuted SpeedBook, rumored to be a new Chrome-OS tablet, but the company's attempt to trademark the name has already landed … Read the whole story
Turns out that AOL isn't betting its entire business strategy on ad revenue. The self-described content company on Tuesday unveiled a group buying site … Read the whole story