by Laurie Sullivan
Microsoft will capitalize on the Kinect launch Thursday to rebrand the Xbox 360 from a game box into an entertainment console, but some wonder … Read the whole story
by Wendy Davis
Arguing that Google's AdWords policies confuse consumers and allow companies to free-ride on the brand names of competitors, Rosetta Stone is asking an appellate … Read the whole story
by Gavin O'Malley
Online retail spending reached $32.1 billion in the third quarter of the year, according to new estimates released by comScore on Monday. That represents … Read the whole story
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by Joe Mandese
With designs on becoming the dominant online display advertising platform in a post-ad server world, the Rubicon Project Monday announced an ambitious plan to … Read the whole story
by Laurie Sullivan
The Online Publishers Association (OPA) Tuesday plans to release a study, "Biometric Evaluation: Assessing the Effectiveness of the OPA Ad Unit," to determine if … Read the whole story
by John Capone
MTV has overtaken Bravo as the most popular brand on Foursquare, based on followers. The network has made a concerted effort to amass followers … Read the whole story
by Mark Walsh
LinkedIn Monday announced an upgraded version of its company profiles called Company Pages designed to help businesses better showcase products and services with additional … Read the whole story
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by Gavin O'Malley
To break further ground in the health vertical, New York-based digital marketing firm Zemoga on Monday announced a partnership with healthcare-focused StrikeForce Communications. Initially, … Read the whole story
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by Joe Mandese
Spending on general, broad-based ad networks -- which currently are the dominant source among advertisers and agencies that buy online advertising inventory though networks … Read the whole story