Yahoo's move to add Personalized Retargeting and rebrand its three-year-old Ad Network into Yahoo Network Plus integrates technology from the acquisition of Dapper the … Read the whole story
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Twitter watchers have long waited (and some feared) this moment: Ads are coming to the Twitter timeline. Read the whole story
What brands are leading the way in developing commerce initiatives around social media? Amazon, Best Buy, Dell, Hallmark and Starbucks were the companies cited … Read the whole story
Say goodbye to Tribune Interactive. As part of a broader restructuring, Tribune Company -- owner of The Los Angeles Times and the Chicago Tribune, … Read the whole story
A federal judge in San Jose has granted preliminary approval to an agreement calling for Google to pay $8.5 million to settle a class-action … Read the whole story
Marketers had better understand the metrics that ad networks are using to measure campaign success -- both short-term and long-term -- according to Anne … Read the whole story
