Seeking to better exploit local business relationships, Chicago Tribune Media Group on Friday became the latest publisher to partner with Groupon. The recently launched … Read the whole story

Positioning itself to take a more active role in litigation that could have an impact on online advertisers, the IAB said on Friday that … Read the whole story

Online search marketing agencies and publishers need to step up and create full funnel attribution models that help advertisers combine online and offline media … Read the whole story

The update of Facebook's official statistics page highlights how the social network is expanding its reach via initiatives like Facebook Connect, Open Graph and … Read the whole story