In a move to support its efforts in the global online advertising market, Adobe Systems announced Tuesday the acquisition of Demdex, a privately held … Read the whole story
In a surprising development, demand for digital media and advertising services appears to be ebbing among some clients of major advertising agencies, according to … Read the whole story
Ad spending on Facebook will reach $4.05 billion worldwide in 2011--more than double last year's $1.86 billion total in global ad revenues, according to … Read the whole story
Ad network Rocket Fuel has introduced new video pre-roll units that it promises will leverage the company's variety of targeting methods to deliver high-quality … Read the whole story
Faced with federal regulators' calls for a do-not-track mechanism as well as the threat of new legislation, the Association of National Advertisers on Tuesday … Read the whole story
Multimedia entertainment studio Electus on Tuesday announced the acquisition of Engine Entertainment. Founded in 2009 by former NBC Entertainment co-chairman Ben Silverman and Barry … Read the whole story