by Laurie Sullivan
Twitter has begun testing a self-serve ad platform it plans to roll out in the first half of this year, and MediaPost got a … Read the whole story
COMMENTARY
by OMMA Editors
December shows increased intent for hotels and lodgings for Reno, NV as well as a jump in purchase intent for luxury automobiles according to … Read the whole story
by Laurie Sullivan
Apple, which endorses near field communication technology, will likely integrate NFC into the next version of its operating system -- allowing consumers to make … Read the whole story
by Mark Walsh
Mobile ad network Greystripe is partnering with Time Inc. unit Media Networks Inc. to expand its local advertising business. Under the deal, MNI's sales … Read the whole story
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by Gavin O'Malley
Targeting home improvement enthusiasts everywhere, Haven Home Media on Wednesday is expected to debut ShelterHub.com. With the tagline "Home Improvement Starts Here," the content … Read the whole story
by Mark Walsh
LinkedIn Wednesday formally launched its pay-per-click, self-serve ad system after being in beta since 2008. Rebranded as LinkedIn Ads, the text-advertising service formerly known … Read the whole story
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by Gavin O'Malley
Due to its expansion of digital and customer relationship management services for national marketers, Meredith on Tuesday said Integrated Marketing revenue grew 14% during … Read the whole story
by Wendy Davis
Wireless carrier MetroPCS has joined Verizon in asking a federal appellate court to invalidate the Federal Communications Commission's new open Internet rules. In its … Read the whole story
by Mark Walsh
A continued rebound in display advertising helped Yahoo beat fourth-quarter earnings expectations, but its weaker-than-expected outlook for the current quarter was a reminder that … Read the whole story