Driving tons of traffic and making sure it converts into clicks are what metrics marketers and Web publishers consider when it comes to generating … Read the whole story
Brand Affinity Technologies (BAT), a company that uses data and technology to match celebrity endorsers with marketer's brands, launched @BAT, automatically managing endorsement deals … Read the whole story
2011 is the year that two key mobile trends will converge. Consumers have embraced smartphones, using them for everything from shopping to social networking; … Read the whole story
While marketers have flocked to social platforms like Facebook and Twitter, consumers still don't view them as important ways to engage with a brand, … Read the whole story
After launching a demand-side platform for mobile media buying with WPP's GroupM last fall, DataXu today announced the formal launch of its DX Mobile … Read the whole story
Local businesses will gain a tool Tuesday allowing marketers to confirm quickly and optimize local listings on sites like Google Place across the Web. … Read the whole story
The Connecticut Attorney General has agreed that Google need not turn over "payload data" -- including WiFi users' passwords, emails and the sites they … Read the whole story