While advertisers spent $353 million through real-time bidding platforms in the United States during 2010, estimates suggest that number will reach $823 million in … Read the whole story
Moving forward with its own version of do-not-track, Microsoft is releasing a new privacy feature in IE9 aimed at allowing users to block ads … Read the whole story
By now, more words have been written about Super Bowls ads (and reactions to them) than it took to compose the entire Declaration of … Read the whole story
Because any serious publisher needs a tablet strategy, Yahoo has debuted a personalized browsing tool dubbed "Livestand." Initially, the device will carry Yahoo's own … Read the whole story
About 28.7 million Android units sold in the fourth quarter of 2010, and Verizon accounted for roughly 20% of total Android users worldwide, estimates … Read the whole story
Linking its offline and digital efforts, USA Today has begun adding 2D barcodes to its daily print edition that readers can scan with their … Read the whole story
Facebook announced an overhaul of its brand pages aimed at increasing user interaction and patterned after the redesign of its user profile pages in … Read the whole story