In two years, 70% of consumers will rely on search and social combined -- up from 48% today -- when making a purchase decision, … Read the whole story
Google laid out details on how the search engine will filter results through an algorithmic improvement to its ranking, a change that impacts about … Read the whole story
With the help of consulting firm DeepMile, Digitas is rolling out a service to help marketers identify and then influence the social-media influencers. Agent209 … Read the whole story
Over the last year, Android has come to rival the market share of Apple's iOS operating system. But when it comes to offering financial … Read the whole story
Consumer Reports said it found the same problem with weak reception on Verizon Wireless' new version of the phone as it did when AT&T; … Read the whole story
The Interactive Advertising Bureau's leadership has voted to require all members to publicly state that they adhere to the industry's self-regulatory privacy rules governing … Read the whole story
A new PubMatic study finds Internet users are more accepting of anonymous data collection when they understand how advertisers use it. The paper, Audience … Read the whole story