by Laurie Sullivan
Converting a thumbs-up on Facebook, and now a click on Google +1, into a loyal brand fan doesn't come easy for some advertisers, but … Read the whole story
COMMENTARY
by Arnel Leyva
Facebook has the potential to be the ultimate advertising platform because it already has the largest set of continuously refreshed "preference clues" of any … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Mike Wolfsohn, founder and chief creative officer at a Venice, Calif. marketing firm called High Wide & Handsome -- the name of which has … Read the whole story
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by Gavin O'Malley
Video ad technology firm TidalTV raised about $30 million from existing investors, including New Enterprise Associates, Comcast Interactive Capital and Valhalla Partners. Its AdOSTM … Read the whole story
by
Landing a tie-in vehicle for clients such as P&G, Outback Steakhouse and 7-Eleven to reach the elusive and growing market of female casual gamers, … Read the whole story
by Mark Walsh
Baseball's Opening Day annually brings the rollout of the latest version of MLB.com's popular At Bat application. For the first time, the 2011 installment … Read the whole story
by Wendy Davis
The Associated Press has decided to honor Firefox's new do-not-track header across 800 Web sites belonging to its news registry. The company will no … Read the whole story
by Wendy Davis
The federal anti-spam law applies not only to ads sent to in-boxes, but also to commercial Facebook pages, a judge has ruled. MaxBounty, which … Read the whole story