Google is testing Media Ads, a paid-search ad unit guaranteed to appear at the top of the query results page. The ad, supported by … Read the whole story

Online digital advertising presents opportunities for a variety of companies -- not just movie studios -- to reach audiences as they search for information. … Read the whole story

Response rates increase 200% when advertisers add Internet radio -- defined as both online-only stations and streams of broadcast stations -- to online campaigns, … Read the whole story

Nielsen today released a new report examining media consumption among U.S. households that are becoming smaller and more ethnically diverse than ever before. They … Read the whole story

TubeMogul has relaunched its PlayTime video ad solution as a demand-side platform allowing real-time bidding on over 5 billion auctions per day across various … Read the whole story

As part of a broader content expansion, About.com has launched its first Spanish-language channel. Over the next year, About en Español plans to grow … Read the whole story

A bipartisan privacy bill introduced in the Senate on Tuesday would, for the first time, require ad networks to notify consumers about online data … Read the whole story

Representing a clear marketing opportunity, 66% of boomers are on the lookout for brands to better express their "youthful" personalities. Brands like Apple, Sony, … Read the whole story